Top 20 interview questions for sales representatives
Top 20 interview questions for sales representatives

Top 20 interview questions for sales representatives

The sales department is the revenue engine of a company but its importance extends beyond revenue generation to encompass market insight, customer relationships, and strategic positioning.  

A well-functioning sales department is critical for business growth, profitability, and a variety of other business aspects:

  • Revenue Generation, Profitability, 
  • Market Expansion Customer Acquisition, 
  • Customer Retention, Market Feedback
  • Competitive Advantage Brand Representation 
  • Data Collection and Analysis 
  • Adaptation to Market Changes 
  • Innovation and Product Development 
  • Market Research

To ensure finding the right people you need to have an efficient recruitment process in which the key role is played by the interview and the questions you ask candidates. 

Asking the right questions during the recruitment process is crucial for selecting the best candidates, promoting fairness and objectivity, and ensuring that new hires contribute positively to your organization’s success but also for making the best of the short time you have during the process to get to know your candidate and:

  • Evaluating Competencies
  • Assessing Qualifications and Fit 
  • Minimizing Bias
  • Predicting Job Performance
  • Cultural Fit
  • Reducing Turnover
  • Customization/  Tailoring your questions to the specific job
  • Engagement and Impressions
  • Efficiency

Here is our choice of the top 20 sales representative interview questions, choose your favorites:

  1. What’s your definition of an ideal work environment?
  2. What technical skills or programs do you want to learn? How would you do that?
  3. What skills from your previous experience, could you apply for this position?
  4. What is your favorite part about working as a sales representative?
  5. What Do You Like Least About Sales?

  6. Describe the core qualities of your past manager or supervisor that impacted your performance.
  7. How do you deal with potential customers who also have an interest in another company’s products?
  8. Have you always met your assigned sales quota in past positions?
  9. Have you ever turned down a sales prospect?
  10. How would you handle an unresponsive prospect?
  11. What’s your process for establishing long-term relationships with multiple clients?
  12. How do you remain knowledgeable of your target market?
  13. How can marketing content be helpful in selling a product? 
  14. When is it appropriate to not approach a client to make a sale?
  15. Describe a situation where you made a mistake and lost a sale. How did you manage the situation?
  16. Tell Me About a Time That You Turned a “No” Into a “Yes”
  17. Which Do You Think Is More Important: Sales Goals or Customer Satisfaction?
  18. Which Sales Metrics Do You Believe Are Most Valuable?
  19. Please describe your expectations of working in this position.
  20. What are your expectations for the first three months, and what would an exceptional performance in the first three months look like?