How to create a compelling employer brand in a startup. 5 basic employer branding actions
Yet, it’s a complex process that includes anything from ensuring a positive candidate experience to promoting your culture on social media. It’s a continuous and collective effort that requires engagement from many coworkers.
A strong employer brand will have a whole range of positive impact on your organization but let’s focus on the recruitment area here.
Type of content valued by candidates: Company/office life, Why I applied and why I stayed Coworkers presentation…
The goal is to make ambassadors of all candidates, not only the hired one. By giving valuable feedback, staying in touch, establishing a relation during the process you can ensure that even rejected candidates will have good associations with your company and they will share this opinion and create and increase your potential talent pool.